8%

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British consumers are going off potatoes, in part because of an increasing taste for rice dishes and fajitas, new figures show. Sales of fresh...

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British consumers are going off potatoes, in part because of an increasing taste for rice dishes and fajitas, new figures show. Sales of fresh potatoes slumped by more than 8% during the past year as shoppers opted for alternatives. The trend is worrying the Potato Council, which represents growers and has warned that their crop faces a "fight for relevance" as shoppers switch to other staples, or buy smaller retail packs and smaller salad potatoes. Total annual potato sales are worth £2.3bn a year, excluding crisps and snacks, with fresh potatoes accounting for £1.4bn. Tinned potatoes show continuing volume growth.

to go, went, gone off/ne plus aimer, délaisser – increasing/croissant – taste/goût, penchant – figure/chiffre – to slump/chuter, s’effondrer – trend/tendance – to worry/inquiéter – crop/culture – fight/combat, lutte – relevance/pertinence – to switch to/passer à – staple/aliment de base – retail pack/unité de vente au détail – to be worth/représenter (une valeur de) – crisps/chips – to account for/représenter – tinned/en conserve

Publié le 27/08/2014

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