Brand value

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Brand value

Apple has replaced Coca-Cola as the world's most valuable brand, reports the LA Times. In its latest rankings, brand consulting firm Interbrand estimated the worth of Apple to be US$98.3 billion...

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Brand value

Apple has replaced Coca-Cola as the world's most valuable brand, reports the LA Times. In its latest rankings, brand consulting firm Interbrand estimated the worth of Apple to be US$98.3 billion, up 28 per cent from the year before. Coca-Cola's brand worth also rose, 2 per cent on the year before to US$79.2 billion. The top 10 also include Google (No2, worth US$93.2 billion), McDonald's (No7, worth US$42 billion) and Toyota (No10, worth US$35.3 billion).

valuable/valorisé – brand/marque – ranking/classement – worth/valeur

Publié le 25/10/2013

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