Helmet

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Helmet

A television advert promoting safe cycling has been banned for showing a cyclist without a helmet. The advert, part of a campaign by Cycling Scotland, seeks to encourage drivers to give...

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Helmet

A television advert promoting safe cycling has been banned for showing a cyclist without a helmet. The advert, part of a campaign by Cycling Scotland, seeks to encourage drivers to give cyclists the same space and care as they would give a horse. But the Advertising Standards Authority (ASA) said it should not be shown on TV again as not wearing a helmet was "socially irresponsible". Cycling Scotland said wearing a helmet was not a legal requirement.

advert/pub – to ban/interdire – helmet/casque – to seek, sought, sought/chercher (à) – requirement/obligation

Publié le 30/11/-0001

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