'Star Wars: The Force Awakens' marketing frenzy

BIG BUCKS On 30 October 2012, the Walt Disney Company bought Lucasfilm for 4.05 billion dollars. They also announced the plans for a new trilogy of Star Wars films. On 24 January 2013, we learned that J. J. Abrams (Star Trek director) would be directing the first film. In 2014, filming began…and the rest is history. One thing is clear, we can all learn lessons from the impressive marketing strategy for Episode VII.

big bucks/sommes colossales (/buck (US)/dollar) - billion/milliard - director/ici, réalisateur - and the rest is history/et on connaît la suite

Publié le 30/11/2015

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